Consistency Is the Key to Posting on Craigslist

By far, the real estate agents I speak with who are being very successful with running ads on Craigslist have one trait in common.....CONSISTENCY.

Here is a very simple strategy for Craigslist that will generate a very steady flow of leads for you.

1. Post your ads at the best times.

It is always good to test. Each market is different but I have found that 8:30 AM, 11:30 AM and 6:30 PM work best for me.

2. Block off Time to Post AD

If you will create a 10 minute block each day near ONE of the optimum times mentioned, you will be able to keep your work flow short and simple and consistent.

3. Post 4 Different Ads Daily

Make sure each ad is different or you might get flagged.

4. Wait 48 Hrs. Before Reposting a Previous Ad

Make sure you are over 48 hours when you post an ad again.

5. Use a Variety of Ads Including Both Single Listing and Multiple Listing Ads

Try different things, the market is always changing. Drop what isn't working and increase the effort on what is.

Using this simple strategy requires only posting 8 ads in a week and then reposting those ads every 48+ hours. It should take you less than 10 minutes per day to have a consistent source of leads coming to you.

What's In It For Me?

The people you are trying to communicate with, sell to, or reach don’t really care about you, or what you have to offer, until they know how what you have can benefit them.

Every prospect you talk to has one question that they want answered immediately

"So what's in it for me?"

What in your real estate business makes you different from the competition or how can you describe yourself in a way that positions you in a more positive way?

Here's a good start.

Do you know how that buying a home is the biggest investment most people ever make?

Well, what I do is help my clients ..............(you finish this sentence)

By answering this question you can create an effective marketing message that can be used to open nearly every conversation you have about what you do for a living.

Your marketing message can be used as:

1. Your elevator speech. (An elevator speech is a short, sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.

2. Your opening statement when calling a prospect.

3. When you leave a phone message. Give people a reason to return your call.

4. In your voicemail message.

5. On your business card.

6. On your web site.

7. On your email signature. Don't just tell them how to contact you, but reinforce why they should.