How to Use Twitter Alerts to Find Real Estate Clients

Twitter Alerts allow you to select keyword or keyword phrases that are being used on Twitter and monitor their activity, by receiving email updates. I use two different programs which offer free versions.

Social Oomph is one program I use. You can select up to as many as 50 keywords to follow and have updates sent to you either once or twice a day.

The other program I use is called Tweetbeep. This program works the same way, but you have to do one keyword per alert. It also allows you to search hash tags.

So how are these alerts going to bring you clients? You have to think in terms of how do people tweet and what might they say that would be useful to you. if you were a real estate agent in Dallas here are some keyword phrases that might be useful to you.

selling my house in Dallas
moving to Dallas
looking for a home in Dallas
just listed our Dallas home
home for sale in Dallas
searching for homes in Dallas
transferred to Dallas
leaving Dallas

You can also use more geographically specific terms like the name of a popular subdivision, or a type of home such as condos or lofts. If you live in a smaller community it is sometimes best to just use the keyword for that town.

Bob Scaglion, a senior managing director at New York real-estate management company Rose Associates, generates 100 leads per month on Twitter for his company simply by replying to users whose tweets include phrases such as "moving to New York City" and "no-fee rentals." Get the whole story here.

Once you start receiving alerts and identify potential leads, reply to their tweets. I like to use the keyword phrase in my reply. I find that by doing that I get a better response rate.

Monday Morning Things

From Phoenix AZ Real Estate ‎54,612 REASONS WHY YOU SHOULD BE THANKFUL YOU MISSED THE $8,000 TAX CREDIT DEADLINE. Because you gained $54,612 in interest charged for the loan. On $200,00 at 5.5% interest over 30 years vs. the current 4.25% u will have saved $54,612 , which certainly exceeds $8,000

Dean Jackson says

"websites have overtake full color super-deluxe personal branding brochures as the biggest money-sucking black hole in the real estate universe"

in his Marketing Monday post today. Dean then goes on to present this simple formula Eyeballs + Emails + Hearts = Faces What Dean is saying is that Email is your best tool online because it allows you to have individual connections with people. It's a great read, check it out.

The best program I have seen to connect with your potential clients using email is The Instant Sales System for Real Estate Agents

From Realtor Marketer

"(Last weekend) two buyers walked in and said they came to the open house because they were using the REALTOR.com application for open houses nearby. Then another buyer came and mentioned that the million dollar home I had open was far too expensive so I asked her price range and needs. After getting her criteria, I immediately went to my listings on my iPhone and showed her my newest listing that fit exactly what she was looking for. She set an appointment with me for later that same afternoon and her husband is coming for a second showing this week. I just wanted you to know how incredible I think this technology is!” Have any of your prospective clients used the REALTOR.com iPhone app yet?

My Favorite YouTube Video

I am battling a cold, have had little sleep and a very forgettable weekend. I must admit that today would be an easy one to get started on the wrong foot. I decided that probably the best thing to start my work week is an attitude adjustment.

So I took a few minutes to first realize that I have been given another precious day on this earth and that God must have something in mind for me. I thanked Him for another day and proceeded to stop and acknowledge just 5 things today that I am truly grateful for.

Five Things I Am Grateful For Today

1. My loving parents. Although we are all getting older, my parents have always been my lighthouse, my place of safety in any storm. The place where I first go for wisdom, for consultation, or when I am feeling lonely. Thanks Mom & Dad.

2. Although we are under a lot of stress right now and have been in each other's grill lately. I am very thankful for my girlfriend, Sharon. We have been together four years and I hope we are together the rest of our lives.

3. I am thankful for my country. I have been lucky to visit 45 states and it is a big beautiful, amazing land with wonderful people.

4. Living in San Diego. I know that living here enjoying sunny, 75 degree weather nearly everyday makes this gorgeous city the envy of the rest of the country, especially when folks are broiling in so many other places.

5. I am grateful that one of my favorite baseball teams, the Texas Rangers seems to be putting it all together after so many abysmal years. They have the biggest lead in baseball with just two months to go and seem destined to play in their first World Series ever.

Finally just make sure my attitude was right, I did this dance to emphasize my gratitude. Yes it did seem kind of silly doing this in my home office all by myself, but you know what? It Works!

Monday Morning Things

Dean Jackson has his Marketing Monday post out. Today Dean discusses How to Turn Your Blog Readers Into Buyers.

He offers 5 tips on how to do this.

1. Be Specific
2. Be the Definitive Source
3. Be Interesting
4. Be Prolific
5. Always Lead to the Next Step

Dean also has a great free resource. RealEstateBlogIdeas.com


Coldwell Banker Previews International has listed Dennis Hopper's compound in Venice, CA for a cool $6.245 million. The main building is a striking, minimalist design by architect Brian Murphy. There are also three two-story guest houses from plans drawn by the legendary Frank Gehry.

Here is a short video with excellent tips on how to shoot great listings photos.
AskREALTOR.com - HOW TO SHOOT GREAT LISTING PHOTOS

From Real Estate Roundtable I heard a great tip at a broker preview this morning. 74% of homes being purchased are under $500,000. If you have a listing that is just above the $500,000 range it might be beneficial to reduce it to $499,999 so that you can reach this large market of prospective buyers.

Are You Engaging Your Facebook Friends?

Facebook gives you many different ways to engage your friends (and by extension, their friends too). Here are just a few:

Send messages: You can send messages privately to any of your friends or to your entire group of friends.
Share content: This includes photos, blogs, RSS feeds, videos, audio files and documents.
Start groups: You can start a group that focuses on a specific interest and invite friends to join. Note: This is being used more frequently by practitioners to connect with their peers about industry issues.
Promote events: You can invite people to register for events, either personal or business related. For example, open houses and informational sessions (e.g. live events, webinars or conference calls) are often advertised this way. Jon Cheplak, one of the top industry recruiting experts uses this feature to invite brokers to webinars that focus on how to use the Web for recruiting.
Birthday cards: You can automate the process of saying “Happy Birthday” to all your friends.
Ask Questions: Want to know what your clients, friends, and potential client's think about something to do with real estate? Then post a question and ask for comments.
Create Surveys: Take questions a step farther by creating a short survey.

Monday Morning Things

365 Marketing Tips for Real Estate Agents

Daily tip today is on lead tracking. It is very important to track where all your leads are coming from so you and what marketing is not. They offer a free lead tracking template.

I would suggest taking this a step further and automating your lead tracking. The best system I know for this is The Instant Sales System for Real Estate Agents which is an amazing set of tools that can really help your real estate business.


Dean Jackson's Marketing Monday Newsletter is out.

Today he continues his discussion on getting listings with an excellent 30-minute video. If you have not downloaded his FREE postcard, sales letter, and magazine article on getting listings next door to sold houses, do so today. This a freebie you don't want to miss out on. Click here.


Here is a great little free application for Realtors. Scribbelz is a way to send your friends and contacts a quick wall message with a subtle reminder that you are a REALTOR®. Use it to welcome new friends, or keep up to date with old ones. It's a great way to stay connected!

One of the best Facebook business pages for a real estate company that I have come across Halstead
Property. This New York firm has also produced over 500 videos that have generated over 4.5 million video views in the last year and a half.

It’s finally here – SIMS 2.0 Uncovered

I know they are running out of registration room
fast for this private screening Monday night so
PLEASE register now.

I remember when Greg and Jeff launched SIMS 1.0 last
year, it was the biggest and most incredible thing to ever
hit our industry. And, I can’t believe I’m saying this BUT
SIMS 2.0 is even bigger and WAY better.

Register for the Private Screening
Click Here


The results people got last year have been mind-blowing.
New investors who hadn’t even done a deal yet are now
doing multiple deals a month like clockwork. Seasoned
investors used SIMS 1.0 to totally dominate their local
markets and increased their businesses over 300%.

And the crazy part is THEY WERE USING the old system.

SIMS 2.0 is completely re-engineered from the ground
up. Greg and Jeff have taken everything that worked
incredibly well in SIMS 1.0 and combined it with the most
advanced techniques they’re using right now to create the...

World’s Most Aggressive Lead Generation
System Ever Developed

I’ve never seen anything like it. It just plain works. And
that’s the best part. So often I read about things that
proclaim to be the “best thing since sliced bread” but
end up being nothing more than at best a half a slice
and slightly moldy. (I hear some people like moldy
bread, go figure) BUT SIMS has created more success
stories than any other system ever developed.

They’ve also added dozens of brand new features. Two
of these new features are a “Mobile Marketing Platform”
and an “Affiliate Marketing” module.

Register for the Private Screening
Click Here


Mobile marketing is the MOST effective way to actually
reach people without messages going into spam or
junk. And SMS messages actually get read near 100%
of the time. Sort of like email 15 years ago. If you’re not
using it then you’re not using the most powerful marketing
tool over the next 3-5 years.

Affiliate Marketing. Now this is BIG. In this module they'll
show you how to make money in real estate without ever
buying or selling a house. You can make money from
people on your list who will NEVER buy or sell a house
from you. It’s a HUGE untapped goldmine.

One last thing and THE MOST IMPORTANT thing for
MANY is on Monday’s call they’re going to explain the
SIMS Marketing Partnership Program (SMP). It’s where
a one-on-one MASTER LEVEL SIMS certified consultant
will work with you personally for 90 to 120 days to
implement every step of the SIMS 2.0 process.

THEY’LL DO IT FOR YOU!

Get the details here
Click Here


Talk Soon

Kreg