Twitter Alerts allow you to select keyword or keyword phrases that are being used on Twitter and monitor their activity, by receiving email updates. I use two different programs which offer free versions.
Social Oomph is one program I use. You can select up to as many as 50 keywords to follow and have updates sent to you either once or twice a day.
The other program I use is called Tweetbeep. This program works the same way, but you have to do one keyword per alert. It also allows you to search hash tags.
So how are these alerts going to bring you clients? You have to think in terms of how do people tweet and what might they say that would be useful to you. if you were a real estate agent in Dallas here are some keyword phrases that might be useful to you.
selling my house in Dallas
moving to Dallas
looking for a home in Dallas
just listed our Dallas home
home for sale in Dallas
searching for homes in Dallas
transferred to Dallas
leaving Dallas
You can also use more geographically specific terms like the name of a popular subdivision, or a type of home such as condos or lofts. If you live in a smaller community it is sometimes best to just use the keyword for that town.
Bob Scaglion, a senior managing director at New York real-estate management company Rose Associates, generates 100 leads per month on Twitter for his company simply by replying to users whose tweets include phrases such as "moving to New York City" and "no-fee rentals." Get the whole story here.
Once you start receiving alerts and identify potential leads, reply to their tweets. I like to use the keyword phrase in my reply. I find that by doing that I get a better response rate.
Monday, August 9, 2010
Monday Morning Things
From Phoenix AZ Real Estate 54,612 REASONS WHY YOU SHOULD BE THANKFUL YOU MISSED THE $8,000 TAX CREDIT DEADLINE. Because you gained $54,612 in interest charged for the loan. On $200,00 at 5.5% interest over 30 years vs. the current 4.25% u will have saved $54,612 , which certainly exceeds $8,000
Dean Jackson says
The best program I have seen to connect with your potential clients using email is The Instant Sales System for Real Estate Agents
From Realtor Marketer
Dean Jackson says
"websites have overtake full color super-deluxe personal branding brochures as the biggest money-sucking black hole in the real estate universe"in his Marketing Monday post today. Dean then goes on to present this simple formula Eyeballs + Emails + Hearts = Faces What Dean is saying is that Email is your best tool online because it allows you to have individual connections with people. It's a great read, check it out.
The best program I have seen to connect with your potential clients using email is The Instant Sales System for Real Estate Agents
From Realtor Marketer
"(Last weekend) two buyers walked in and said they came to the open house because they were using the REALTOR.com application for open houses nearby. Then another buyer came and mentioned that the million dollar home I had open was far too expensive so I asked her price range and needs. After getting her criteria, I immediately went to my listings on my iPhone and showed her my newest listing that fit exactly what she was looking for. She set an appointment with me for later that same afternoon and her husband is coming for a second showing this week. I just wanted you to know how incredible I think this technology is!” Have any of your prospective clients used the REALTOR.com iPhone app yet?
My Favorite YouTube Video
I am battling a cold, have had little sleep and a very forgettable weekend. I must admit that today would be an easy one to get started on the wrong foot. I decided that probably the best thing to start my work week is an attitude adjustment.
So I took a few minutes to first realize that I have been given another precious day on this earth and that God must have something in mind for me. I thanked Him for another day and proceeded to stop and acknowledge just 5 things today that I am truly grateful for.
Five Things I Am Grateful For Today
1. My loving parents. Although we are all getting older, my parents have always been my lighthouse, my place of safety in any storm. The place where I first go for wisdom, for consultation, or when I am feeling lonely. Thanks Mom & Dad.
2. Although we are under a lot of stress right now and have been in each other's grill lately. I am very thankful for my girlfriend, Sharon. We have been together four years and I hope we are together the rest of our lives.
3. I am thankful for my country. I have been lucky to visit 45 states and it is a big beautiful, amazing land with wonderful people.
4. Living in San Diego. I know that living here enjoying sunny, 75 degree weather nearly everyday makes this gorgeous city the envy of the rest of the country, especially when folks are broiling in so many other places.
5. I am grateful that one of my favorite baseball teams, the Texas Rangers seems to be putting it all together after so many abysmal years. They have the biggest lead in baseball with just two months to go and seem destined to play in their first World Series ever.
Finally just make sure my attitude was right, I did this dance to emphasize my gratitude. Yes it did seem kind of silly doing this in my home office all by myself, but you know what? It Works!
So I took a few minutes to first realize that I have been given another precious day on this earth and that God must have something in mind for me. I thanked Him for another day and proceeded to stop and acknowledge just 5 things today that I am truly grateful for.
Five Things I Am Grateful For Today
1. My loving parents. Although we are all getting older, my parents have always been my lighthouse, my place of safety in any storm. The place where I first go for wisdom, for consultation, or when I am feeling lonely. Thanks Mom & Dad.
2. Although we are under a lot of stress right now and have been in each other's grill lately. I am very thankful for my girlfriend, Sharon. We have been together four years and I hope we are together the rest of our lives.
3. I am thankful for my country. I have been lucky to visit 45 states and it is a big beautiful, amazing land with wonderful people.
4. Living in San Diego. I know that living here enjoying sunny, 75 degree weather nearly everyday makes this gorgeous city the envy of the rest of the country, especially when folks are broiling in so many other places.
5. I am grateful that one of my favorite baseball teams, the Texas Rangers seems to be putting it all together after so many abysmal years. They have the biggest lead in baseball with just two months to go and seem destined to play in their first World Series ever.
Finally just make sure my attitude was right, I did this dance to emphasize my gratitude. Yes it did seem kind of silly doing this in my home office all by myself, but you know what? It Works!
Monday, August 2, 2010
Monday Morning Things
Dean Jackson has his Marketing Monday post out. Today Dean discusses How to Turn Your Blog Readers Into Buyers.
He offers 5 tips on how to do this.
1. Be Specific
2. Be the Definitive Source
3. Be Interesting
4. Be Prolific
5. Always Lead to the Next Step
Dean also has a great free resource. RealEstateBlogIdeas.com
Coldwell Banker Previews International has listed Dennis Hopper's compound in Venice, CA for a cool $6.245 million. The main building is a striking, minimalist design by architect Brian Murphy. There are also three two-story guest houses from plans drawn by the legendary Frank Gehry.
Here is a short video with excellent tips on how to shoot great listings photos.
AskREALTOR.com - HOW TO SHOOT GREAT LISTING PHOTOS
From Real Estate Roundtable I heard a great tip at a broker preview this morning. 74% of homes being purchased are under $500,000. If you have a listing that is just above the $500,000 range it might be beneficial to reduce it to $499,999 so that you can reach this large market of prospective buyers.
He offers 5 tips on how to do this.
1. Be Specific
2. Be the Definitive Source
3. Be Interesting
4. Be Prolific
5. Always Lead to the Next Step
Dean also has a great free resource. RealEstateBlogIdeas.com
Coldwell Banker Previews International has listed Dennis Hopper's compound in Venice, CA for a cool $6.245 million. The main building is a striking, minimalist design by architect Brian Murphy. There are also three two-story guest houses from plans drawn by the legendary Frank Gehry.
Here is a short video with excellent tips on how to shoot great listings photos.
AskREALTOR.com - HOW TO SHOOT GREAT LISTING PHOTOS
From Real Estate Roundtable I heard a great tip at a broker preview this morning. 74% of homes being purchased are under $500,000. If you have a listing that is just above the $500,000 range it might be beneficial to reduce it to $499,999 so that you can reach this large market of prospective buyers.
Monday, July 26, 2010
Are You Engaging Your Facebook Friends?
Facebook gives you many different ways to engage your friends (and by extension, their friends too). Here are just a few:
Send messages: You can send messages privately to any of your friends or to your entire group of friends.
Share content: This includes photos, blogs, RSS feeds, videos, audio files and documents.
Start groups: You can start a group that focuses on a specific interest and invite friends to join. Note: This is being used more frequently by practitioners to connect with their peers about industry issues.
Promote events: You can invite people to register for events, either personal or business related. For example, open houses and informational sessions (e.g. live events, webinars or conference calls) are often advertised this way. Jon Cheplak, one of the top industry recruiting experts uses this feature to invite brokers to webinars that focus on how to use the Web for recruiting.
Birthday cards: You can automate the process of saying “Happy Birthday” to all your friends.
Ask Questions: Want to know what your clients, friends, and potential client's think about something to do with real estate? Then post a question and ask for comments.
Create Surveys: Take questions a step farther by creating a short survey.
Send messages: You can send messages privately to any of your friends or to your entire group of friends.
Share content: This includes photos, blogs, RSS feeds, videos, audio files and documents.
Start groups: You can start a group that focuses on a specific interest and invite friends to join. Note: This is being used more frequently by practitioners to connect with their peers about industry issues.
Promote events: You can invite people to register for events, either personal or business related. For example, open houses and informational sessions (e.g. live events, webinars or conference calls) are often advertised this way. Jon Cheplak, one of the top industry recruiting experts uses this feature to invite brokers to webinars that focus on how to use the Web for recruiting.
Birthday cards: You can automate the process of saying “Happy Birthday” to all your friends.
Ask Questions: Want to know what your clients, friends, and potential client's think about something to do with real estate? Then post a question and ask for comments.
Create Surveys: Take questions a step farther by creating a short survey.
Monday Morning Things
365 Marketing Tips for Real Estate Agents
Daily tip today is on lead tracking. It is very important to track where all your leads are coming from so you and what marketing is not. They offer a free lead tracking template.
I would suggest taking this a step further and automating your lead tracking. The best system I know for this is The Instant Sales System for Real Estate Agents which is an amazing set of tools that can really help your real estate business.
Dean Jackson's Marketing Monday Newsletter is out.
Today he continues his discussion on getting listings with an excellent 30-minute video. If you have not downloaded his FREE postcard, sales letter, and magazine article on getting listings next door to sold houses, do so today. This a freebie you don't want to miss out on. Click here.
Here is a great little free application for Realtors. Scribbelz is a way to send your friends and contacts a quick wall message with a subtle reminder that you are a REALTOR®. Use it to welcome new friends, or keep up to date with old ones. It's a great way to stay connected!
One of the best Facebook business pages for a real estate company that I have come across Halstead
Property. This New York firm has also produced over 500 videos that have generated over 4.5 million video views in the last year and a half.
Daily tip today is on lead tracking. It is very important to track where all your leads are coming from so you and what marketing is not. They offer a free lead tracking template.
I would suggest taking this a step further and automating your lead tracking. The best system I know for this is The Instant Sales System for Real Estate Agents which is an amazing set of tools that can really help your real estate business.
Dean Jackson's Marketing Monday Newsletter is out.
Today he continues his discussion on getting listings with an excellent 30-minute video. If you have not downloaded his FREE postcard, sales letter, and magazine article on getting listings next door to sold houses, do so today. This a freebie you don't want to miss out on. Click here.
Here is a great little free application for Realtors. Scribbelz is a way to send your friends and contacts a quick wall message with a subtle reminder that you are a REALTOR®. Use it to welcome new friends, or keep up to date with old ones. It's a great way to stay connected!
One of the best Facebook business pages for a real estate company that I have come across Halstead
Property. This New York firm has also produced over 500 videos that have generated over 4.5 million video views in the last year and a half.
Monday, July 12, 2010
It’s finally here – SIMS 2.0 Uncovered
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I know they are running out of registration room
fast for this private screening Monday night so
PLEASE register now.
I remember when Greg and Jeff launched SIMS 1.0 last
year, it was the biggest and most incredible thing to ever
hit our industry. And, I can’t believe I’m saying this BUT
SIMS 2.0 is even bigger and WAY better.
Register for the Private Screening
Click Here
The results people got last year have been mind-blowing.
New investors who hadn’t even done a deal yet are now
doing multiple deals a month like clockwork. Seasoned
investors used SIMS 1.0 to totally dominate their local
markets and increased their businesses over 300%.
And the crazy part is THEY WERE USING the old system.
SIMS 2.0 is completely re-engineered from the ground
up. Greg and Jeff have taken everything that worked
incredibly well in SIMS 1.0 and combined it with the most
advanced techniques they’re using right now to create the...
World’s Most Aggressive Lead Generation
System Ever Developed
I’ve never seen anything like it. It just plain works. And
that’s the best part. So often I read about things that
proclaim to be the “best thing since sliced bread” but
end up being nothing more than at best a half a slice
and slightly moldy. (I hear some people like moldy
bread, go figure) BUT SIMS has created more success
stories than any other system ever developed.
They’ve also added dozens of brand new features. Two
of these new features are a “Mobile Marketing Platform”
and an “Affiliate Marketing” module.
Register for the Private Screening
Click Here
Mobile marketing is the MOST effective way to actually
reach people without messages going into spam or
junk. And SMS messages actually get read near 100%
of the time. Sort of like email 15 years ago. If you’re not
using it then you’re not using the most powerful marketing
tool over the next 3-5 years.
Affiliate Marketing. Now this is BIG. In this module they'll
show you how to make money in real estate without ever
buying or selling a house. You can make money from
people on your list who will NEVER buy or sell a house
from you. It’s a HUGE untapped goldmine.
One last thing and THE MOST IMPORTANT thing for
MANY is on Monday’s call they’re going to explain the
SIMS Marketing Partnership Program (SMP). It’s where
a one-on-one MASTER LEVEL SIMS certified consultant
will work with you personally for 90 to 120 days to
implement every step of the SIMS 2.0 process.
THEY’LL DO IT FOR YOU!
Get the details here
Click Here
Talk Soon
Kreg
Monday Morning Things
Dean Jackson's Marketing Monday is up.
He interviews Philip Tirone about what agents can do to help their clients improve their credit scores and even turn a low credit score into an advantage.
Dean Jackson's Marketing Monday
Ken Tracy offers 10 Price Reduction Tips on ActiveRain
10 TIPS FOR GETTING MORE PRICE REDUCTIONS
I really like Chris Alston's tip on ActiveRain.
How to have your ActiveRain Blog appear on your Facebook Fan Page (directions with pictures!)
He interviews Philip Tirone about what agents can do to help their clients improve their credit scores and even turn a low credit score into an advantage.
Dean Jackson's Marketing Monday
Ken Tracy offers 10 Price Reduction Tips on ActiveRain
10 TIPS FOR GETTING MORE PRICE REDUCTIONS
I really like Chris Alston's tip on ActiveRain.
How to have your ActiveRain Blog appear on your Facebook Fan Page (directions with pictures!)
Thursday, July 8, 2010
Generate Motivated Buyer Leads For Foreclosures and Short Sales
A agent friend of mine saved his real estate business about a year ago by making a drastic about face. He began to market diligently and exclusively to the hottest real estate buyers niche in his area, those that were interested in foreclosures and short sales.
He soon found that he could attract hundreds of leads and that each week he would have a call from a few who were ready to buy now. In no time at all, he was a very busy agent.
The key to his success was focusing on what was good and available for him in his marketplace. Buyers were and are still out there for distressed properties. Many are looking for information on how to buy and for a professional to help them.
By focusing on the buyer and not on getting the listing, he had a immediate and motivated marketplace. As he continued to represent more and more buyers, banks began to notice. He became known as an expert on foreclosures and short sales in his community and now has many bank-owned listings to offer as well.
Would you like to know step by step how he did it? We are creating a Ebook that will be out in the next few weeks and are looking to duplicate this same success with other agents. If interested post here or call me at 417-621-8521.
He soon found that he could attract hundreds of leads and that each week he would have a call from a few who were ready to buy now. In no time at all, he was a very busy agent.
The key to his success was focusing on what was good and available for him in his marketplace. Buyers were and are still out there for distressed properties. Many are looking for information on how to buy and for a professional to help them.
By focusing on the buyer and not on getting the listing, he had a immediate and motivated marketplace. As he continued to represent more and more buyers, banks began to notice. He became known as an expert on foreclosures and short sales in his community and now has many bank-owned listings to offer as well.
Would you like to know step by step how he did it? We are creating a Ebook that will be out in the next few weeks and are looking to duplicate this same success with other agents. If interested post here or call me at 417-621-8521.
WIN A FREE IPAD
ENTER IPAD GIVEAWAY & ACCESS THE FREE REPORT ABOUT EXECUTING “TELL A FRIEND” PROMOTIONS IN YOUR REAL ESTATE BUSINESS
CLICK HERE TO ENTER
Best Free Real Estate Tool I Have Ever Seen
Hurry this offer ends today at midnight EDT.
Over 40,000 agents took advantage of this offer when it ran before.
This is the crazy cool software from Greg Clement
that will turbo-charge your listings and SYNDICATE
them out to 40 super-powerful sites.
And the crazy thing is that you can get this software
for FREE... but only if you act now.
The free accounts end at midnight on Thursday,
July 8th.
This is one of those deals where the early bird gets
the worm, and if you miss out then you're going to
be sorry.
Here's the link:
http://www.simsprofits.com/?1192582
Over 40,000 agents took advantage of this offer when it ran before.
This is the crazy cool software from Greg Clement
that will turbo-charge your listings and SYNDICATE
them out to 40 super-powerful sites.
And the crazy thing is that you can get this software
for FREE... but only if you act now.
The free accounts end at midnight on Thursday,
July 8th.
This is one of those deals where the early bird gets
the worm, and if you miss out then you're going to
be sorry.
Here's the link:
http://www.simsprofits.com/?1192582
Craigslist Webinar Today
WOW! This got BIG Fast! Over 500 Seats GONE for the special Craigslist Marketing Teleseminar! "How to Generate Hundreds of Leads for FREE on Craigslist"
Here are your details...
It happens today - Thursday, July 8th at
3 P.M. E.S.T. | 2 P.M. Central | Noon Pacific
YOU MUST HAVE A PASSWORD TO ATTEND!
Click Here To Claim Your Password
Here are your details...
It happens today - Thursday, July 8th at
3 P.M. E.S.T. | 2 P.M. Central | Noon Pacific
YOU MUST HAVE A PASSWORD TO ATTEND!
Click Here To Claim Your Password
Thursday Morning Things
A lot going on today.
The home buyer credit extension heads to Obama today.
http://money.cnn.com/2010/06/30/news/economy/homebuyer_tax_credit/index.htm
The home buyer credit extension heads to Obama today.
http://money.cnn.com/2010/06/30/news/economy/homebuyer_tax_credit/index.htm
Wednesday, June 23, 2010
Consistency Is the Key to Posting on Craigslist
By far, the real estate agents I speak with who are being very successful with running ads on Craigslist have one trait in common.....CONSISTENCY.
Here is a very simple strategy for Craigslist that will generate a very steady flow of leads for you.
1. Post your ads at the best times.
It is always good to test. Each market is different but I have found that 8:30 AM, 11:30 AM and 6:30 PM work best for me.
2. Block off Time to Post AD
If you will create a 10 minute block each day near ONE of the optimum times mentioned, you will be able to keep your work flow short and simple and consistent.
3. Post 4 Different Ads Daily
Make sure each ad is different or you might get flagged.
4. Wait 48 Hrs. Before Reposting a Previous Ad
Make sure you are over 48 hours when you post an ad again.
5. Use a Variety of Ads Including Both Single Listing and Multiple Listing Ads
Try different things, the market is always changing. Drop what isn't working and increase the effort on what is.
Using this simple strategy requires only posting 8 ads in a week and then reposting those ads every 48+ hours. It should take you less than 10 minutes per day to have a consistent source of leads coming to you.
Here is a very simple strategy for Craigslist that will generate a very steady flow of leads for you.
1. Post your ads at the best times.
It is always good to test. Each market is different but I have found that 8:30 AM, 11:30 AM and 6:30 PM work best for me.
2. Block off Time to Post AD
If you will create a 10 minute block each day near ONE of the optimum times mentioned, you will be able to keep your work flow short and simple and consistent.
3. Post 4 Different Ads Daily
Make sure each ad is different or you might get flagged.
4. Wait 48 Hrs. Before Reposting a Previous Ad
Make sure you are over 48 hours when you post an ad again.
5. Use a Variety of Ads Including Both Single Listing and Multiple Listing Ads
Try different things, the market is always changing. Drop what isn't working and increase the effort on what is.
Using this simple strategy requires only posting 8 ads in a week and then reposting those ads every 48+ hours. It should take you less than 10 minutes per day to have a consistent source of leads coming to you.
Monday, June 7, 2010
What's In It For Me?
The people you are trying to communicate with, sell to, or reach don’t really care about you, or what you have to offer, until they know how what you have can benefit them.
Every prospect you talk to has one question that they want answered immediately
"So what's in it for me?"
What in your real estate business makes you different from the competition or how can you describe yourself in a way that positions you in a more positive way?
Here's a good start.
Do you know how that buying a home is the biggest investment most people ever make?
Well, what I do is help my clients ..............(you finish this sentence)
By answering this question you can create an effective marketing message that can be used to open nearly every conversation you have about what you do for a living.
Your marketing message can be used as:
1. Your elevator speech. (An elevator speech is a short, sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.
2. Your opening statement when calling a prospect.
3. When you leave a phone message. Give people a reason to return your call.
4. In your voicemail message.
5. On your business card.
6. On your web site.
7. On your email signature. Don't just tell them how to contact you, but reinforce why they should.
Every prospect you talk to has one question that they want answered immediately
"So what's in it for me?"
What in your real estate business makes you different from the competition or how can you describe yourself in a way that positions you in a more positive way?
Here's a good start.
Do you know how that buying a home is the biggest investment most people ever make?
Well, what I do is help my clients ..............(you finish this sentence)
By answering this question you can create an effective marketing message that can be used to open nearly every conversation you have about what you do for a living.
Your marketing message can be used as:
1. Your elevator speech. (An elevator speech is a short, sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.
2. Your opening statement when calling a prospect.
3. When you leave a phone message. Give people a reason to return your call.
4. In your voicemail message.
5. On your business card.
6. On your web site.
7. On your email signature. Don't just tell them how to contact you, but reinforce why they should.
Thursday, May 27, 2010
Thursday Morning Things
Realtor Magazine has a blog up on 4 Tips For Promoting Yourself & Your Listings With Video. I especially liked this quote from real estate pro Brian Copeland. His videos highlight neighborhoods.
"I don’t sell homes to start with. My first sale is the neighborhood.”
Real Estate Roundtable has an interesting video up from ThinkBigWorkSmall.com. Talking about home sales being way up and interest rates being low.
365 Marketing Tips For Real Estate Agents has a good tip for Memorial Day. Send out a letter to your active duty and retired military past clients and prospects thanking them for service to their country. You can get a copy of a letter they use at their Facebook page.
365 Marketing Tips For Real Estate Agents has a good tip for Memorial Day. Send out a letter to your active duty and retired military past clients and prospects thanking them for service to their country. You can get a copy of a letter they use at their Facebook page.
Tuesday, May 25, 2010
Wednesday Morning Things
Arena Creative has an excellent post for real estate agents....Photography Tips for Realtors: Make Real Estate Listings Pop
Yawlwire and country music artist Ashley Ray offer an excellent example of using a contest to build up a Facebook Fan Page List. They are giving away two tickets to each of the venues in this summer's Country Throwdown Tour. They know what they are doing, they have over 59,000 fans.
Real Estate Roundtable has a great sheet entitled 10 Steps to Sell Your Home Faster in A Slow Market that you can post on your website to get more opt-ins. It's a free download on their Facebook page.
Housing Predictor has a new survey out showing that the majority plan on buying real estate within the next two years.
Future of Real Estate Marketing talks about "taking control of your name" among other tips in their post 5 ways to Build Your Personal Brand Right Away
Yawlwire and country music artist Ashley Ray offer an excellent example of using a contest to build up a Facebook Fan Page List. They are giving away two tickets to each of the venues in this summer's Country Throwdown Tour. They know what they are doing, they have over 59,000 fans.
Real Estate Roundtable has a great sheet entitled 10 Steps to Sell Your Home Faster in A Slow Market that you can post on your website to get more opt-ins. It's a free download on their Facebook page.
Housing Predictor has a new survey out showing that the majority plan on buying real estate within the next two years.
Future of Real Estate Marketing talks about "taking control of your name" among other tips in their post 5 ways to Build Your Personal Brand Right Away
Are Your Email Followups Conversational?
When you are following with a lead that has visited your website, landed on your capture page, filled out your newsletter form, or has come to you in some way that requires an email followup, does your message generate conversation?
Effective emails create conversations. In fact, email communications are often just that.....slow conversations. Think of how you communicate with a friend either by texting or email. If you want response, you should communicate with your leads in similar fashion.
For example:
You email a friend about getting together on the weekend.
"Hey want to get together for dinner on Saturday?"
Your friend responds "Sure, that would be great! What time did you have in mind?"
And you reply "We thought we would BBQ some ribs out in the backyard, is 4;00 OK?"
Now please note that each reply has three key elements. The same elements that you should have in every followup email.
1. It should be short.
2. It should be personal.
3. It should require a reply.
Now apply that lesson to an email followup for a real estate lead.
"Hello Jane, thanks for visiting my website. Are you currently looking for a new home? perhaps I can send you some information on some new properties that just came on the market, would that be helpful."
Too often agents make this much harder than it is because they offer way too much information. Don't hit them with your resume, experience or achievements. Would that be the way you would start a conversation with a stranger at church or the airport? Of course not! Your abilities will become known as you continue your conversation and build rapport and trust.
Effective emails create conversations. In fact, email communications are often just that.....slow conversations. Think of how you communicate with a friend either by texting or email. If you want response, you should communicate with your leads in similar fashion.
For example:
You email a friend about getting together on the weekend.
"Hey want to get together for dinner on Saturday?"
Your friend responds "Sure, that would be great! What time did you have in mind?"
And you reply "We thought we would BBQ some ribs out in the backyard, is 4;00 OK?"
Now please note that each reply has three key elements. The same elements that you should have in every followup email.
1. It should be short.
2. It should be personal.
3. It should require a reply.
Now apply that lesson to an email followup for a real estate lead.
"Hello Jane, thanks for visiting my website. Are you currently looking for a new home? perhaps I can send you some information on some new properties that just came on the market, would that be helpful."
Too often agents make this much harder than it is because they offer way too much information. Don't hit them with your resume, experience or achievements. Would that be the way you would start a conversation with a stranger at church or the airport? Of course not! Your abilities will become known as you continue your conversation and build rapport and trust.
Tuesday Morning Things
Real Estate Marketing Daily has a new fan page up on Facebook.
http://dld.bz/eVwE
365 Marketing Tips For Real Estate Agents has a good tip today about including your Facebook Fan Page in your email signature.
According to Switched.com , Walmart has slashed the price of their 3GS IPhone to $97. That's $100 less than AT & T, but a new IPhone is expected out in the next month or two.
Build Real Estate Results has a guest post up on 9 Things Real Estate Agents Should Always Have In Their Car
Point2Agent, the real estate website designers have a new blog up on 5 Ways to Drive Website Traffic
http://dld.bz/eVwE
365 Marketing Tips For Real Estate Agents has a good tip today about including your Facebook Fan Page in your email signature.
According to Switched.com , Walmart has slashed the price of their 3GS IPhone to $97. That's $100 less than AT & T, but a new IPhone is expected out in the next month or two.
Build Real Estate Results has a guest post up on 9 Things Real Estate Agents Should Always Have In Their Car
Point2Agent, the real estate website designers have a new blog up on 5 Ways to Drive Website Traffic
Monday, May 24, 2010
Monday Morning Things
A website that syndicates your listing to 32 different websites every single night. Show this off during your listing presentation, plug in one of your listing addresses in Google and the entire first page of Google will be that listing on different sites.......Closes the deal on the spot. Comment below with your email and I will send the site to you.
Real estate marketing guru Dean Jackson has a new Marketing Monday up in which he discusses 6 Biggest Blogging Mistakes and How to Fix Them.
365 Marketing Tips for Real Estate Agents has a tip today about calling past clients prior to Memorial Day.
Stacey Harmon has an excellent example of a Real Estate Facebook Fan Page that recently had a $25,000 valuation.
Today We Begin
Welcome to my blog. The reason for this blog is to inform you of the best strategies, tips and tools available to real estate agents to best market their business. I will link you to what the other marketing gurus have to say, take on important topics, share the best tips and strategies and review various marketing tools and products.
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