Monday, August 9, 2010

How to Use Twitter Alerts to Find Real Estate Clients

Twitter Alerts allow you to select keyword or keyword phrases that are being used on Twitter and monitor their activity, by receiving email updates. I use two different programs which offer free versions.

Social Oomph is one program I use. You can select up to as many as 50 keywords to follow and have updates sent to you either once or twice a day.

The other program I use is called Tweetbeep. This program works the same way, but you have to do one keyword per alert. It also allows you to search hash tags.

So how are these alerts going to bring you clients? You have to think in terms of how do people tweet and what might they say that would be useful to you. if you were a real estate agent in Dallas here are some keyword phrases that might be useful to you.

selling my house in Dallas
moving to Dallas
looking for a home in Dallas
just listed our Dallas home
home for sale in Dallas
searching for homes in Dallas
transferred to Dallas
leaving Dallas

You can also use more geographically specific terms like the name of a popular subdivision, or a type of home such as condos or lofts. If you live in a smaller community it is sometimes best to just use the keyword for that town.

Bob Scaglion, a senior managing director at New York real-estate management company Rose Associates, generates 100 leads per month on Twitter for his company simply by replying to users whose tweets include phrases such as "moving to New York City" and "no-fee rentals." Get the whole story here.

Once you start receiving alerts and identify potential leads, reply to their tweets. I like to use the keyword phrase in my reply. I find that by doing that I get a better response rate.

Monday Morning Things

From Phoenix AZ Real Estate ‎54,612 REASONS WHY YOU SHOULD BE THANKFUL YOU MISSED THE $8,000 TAX CREDIT DEADLINE. Because you gained $54,612 in interest charged for the loan. On $200,00 at 5.5% interest over 30 years vs. the current 4.25% u will have saved $54,612 , which certainly exceeds $8,000

Dean Jackson says
"websites have overtake full color super-deluxe personal branding brochures as the biggest money-sucking black hole in the real estate universe"
in his Marketing Monday post today. Dean then goes on to present this simple formula Eyeballs + Emails + Hearts = Faces What Dean is saying is that Email is your best tool online because it allows you to have individual connections with people. It's a great read, check it out.

The best program I have seen to connect with your potential clients using email is The Instant Sales System for Real Estate Agents

From Realtor Marketer

"(Last weekend) two buyers walked in and said they came to the open house because they were using the REALTOR.com application for open houses nearby. Then another buyer came and mentioned that the million dollar home I had open was far too expensive so I asked her price range and needs. After getting her criteria, I immediately went to my listings on my iPhone and showed her my newest listing that fit exactly what she was looking for. She set an appointment with me for later that same afternoon and her husband is coming for a second showing this week. I just wanted you to know how incredible I think this technology is!” Have any of your prospective clients used the REALTOR.com iPhone app yet?

My Favorite YouTube Video

I am battling a cold, have had little sleep and a very forgettable weekend. I must admit that today would be an easy one to get started on the wrong foot. I decided that probably the best thing to start my work week is an attitude adjustment.

So I took a few minutes to first realize that I have been given another precious day on this earth and that God must have something in mind for me. I thanked Him for another day and proceeded to stop and acknowledge just 5 things today that I am truly grateful for.

Five Things I Am Grateful For Today

1. My loving parents. Although we are all getting older, my parents have always been my lighthouse, my place of safety in any storm. The place where I first go for wisdom, for consultation, or when I am feeling lonely. Thanks Mom & Dad.

2. Although we are under a lot of stress right now and have been in each other's grill lately. I am very thankful for my girlfriend, Sharon. We have been together four years and I hope we are together the rest of our lives.

3. I am thankful for my country. I have been lucky to visit 45 states and it is a big beautiful, amazing land with wonderful people.

4. Living in San Diego. I know that living here enjoying sunny, 75 degree weather nearly everyday makes this gorgeous city the envy of the rest of the country, especially when folks are broiling in so many other places.

5. I am grateful that one of my favorite baseball teams, the Texas Rangers seems to be putting it all together after so many abysmal years. They have the biggest lead in baseball with just two months to go and seem destined to play in their first World Series ever.

Finally just make sure my attitude was right, I did this dance to emphasize my gratitude. Yes it did seem kind of silly doing this in my home office all by myself, but you know what? It Works!

Monday, August 2, 2010

Monday Morning Things

Dean Jackson has his Marketing Monday post out. Today Dean discusses How to Turn Your Blog Readers Into Buyers.

He offers 5 tips on how to do this.

1. Be Specific
2. Be the Definitive Source
3. Be Interesting
4. Be Prolific
5. Always Lead to the Next Step

Dean also has a great free resource. RealEstateBlogIdeas.com


Coldwell Banker Previews International has listed Dennis Hopper's compound in Venice, CA for a cool $6.245 million. The main building is a striking, minimalist design by architect Brian Murphy. There are also three two-story guest houses from plans drawn by the legendary Frank Gehry.

Here is a short video with excellent tips on how to shoot great listings photos.
AskREALTOR.com - HOW TO SHOOT GREAT LISTING PHOTOS

From Real Estate Roundtable I heard a great tip at a broker preview this morning. 74% of homes being purchased are under $500,000. If you have a listing that is just above the $500,000 range it might be beneficial to reduce it to $499,999 so that you can reach this large market of prospective buyers.