What's In It For Me?

The people you are trying to communicate with, sell to, or reach don’t really care about you, or what you have to offer, until they know how what you have can benefit them.

Every prospect you talk to has one question that they want answered immediately

"So what's in it for me?"

What in your real estate business makes you different from the competition or how can you describe yourself in a way that positions you in a more positive way?

Here's a good start.

Do you know how that buying a home is the biggest investment most people ever make?

Well, what I do is help my clients ..............(you finish this sentence)

By answering this question you can create an effective marketing message that can be used to open nearly every conversation you have about what you do for a living.

Your marketing message can be used as:

1. Your elevator speech. (An elevator speech is a short, sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.

2. Your opening statement when calling a prospect.

3. When you leave a phone message. Give people a reason to return your call.

4. In your voicemail message.

5. On your business card.

6. On your web site.

7. On your email signature. Don't just tell them how to contact you, but reinforce why they should.