Are You Engaging Your Facebook Friends?

Facebook gives you many different ways to engage your friends (and by extension, their friends too). Here are just a few:

Send messages: You can send messages privately to any of your friends or to your entire group of friends.
Share content: This includes photos, blogs, RSS feeds, videos, audio files and documents.
Start groups: You can start a group that focuses on a specific interest and invite friends to join. Note: This is being used more frequently by practitioners to connect with their peers about industry issues.
Promote events: You can invite people to register for events, either personal or business related. For example, open houses and informational sessions (e.g. live events, webinars or conference calls) are often advertised this way. Jon Cheplak, one of the top industry recruiting experts uses this feature to invite brokers to webinars that focus on how to use the Web for recruiting.
Birthday cards: You can automate the process of saying “Happy Birthday” to all your friends.
Ask Questions: Want to know what your clients, friends, and potential client's think about something to do with real estate? Then post a question and ask for comments.
Create Surveys: Take questions a step farther by creating a short survey.