Dean Jackson says
"websites have overtake full color super-deluxe personal branding brochures as the biggest money-sucking black hole in the real estate universe"in his Marketing Monday post today. Dean then goes on to present this simple formula Eyeballs + Emails + Hearts = Faces What Dean is saying is that Email is your best tool online because it allows you to have individual connections with people. It's a great read, check it out.
The best program I have seen to connect with your potential clients using email is The Instant Sales System for Real Estate Agents
From Realtor Marketer
"(Last weekend) two buyers walked in and said they came to the open house because they were using the REALTOR.com application for open houses nearby. Then another buyer came and mentioned that the million dollar home I had open was far too expensive so I asked her price range and needs. After getting her criteria, I immediately went to my listings on my iPhone and showed her my newest listing that fit exactly what she was looking for. She set an appointment with me for later that same afternoon and her husband is coming for a second showing this week. I just wanted you to know how incredible I think this technology is!” Have any of your prospective clients used the REALTOR.com iPhone app yet?
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