Twitter Alerts allow you to select keyword or keyword phrases that are being used on Twitter and monitor their activity, by receiving email updates. I use two different programs which offer free versions.
Social Oomph is one program I use. You can select up to as many as 50 keywords to follow and have updates sent to you either once or twice a day.
The other program I use is called Tweetbeep. This program works the same way, but you have to do one keyword per alert. It also allows you to search hash tags.
So how are these alerts going to bring you clients? You have to think in terms of how do people tweet and what might they say that would be useful to you. if you were a real estate agent in Dallas here are some keyword phrases that might be useful to you.
selling my house in Dallas
moving to Dallas
looking for a home in Dallas
just listed our Dallas home
home for sale in Dallas
searching for homes in Dallas
transferred to Dallas
leaving Dallas
You can also use more geographically specific terms like the name of a popular subdivision, or a type of home such as condos or lofts. If you live in a smaller community it is sometimes best to just use the keyword for that town.
Bob Scaglion, a senior managing director at New York real-estate management company Rose Associates, generates 100 leads per month on Twitter for his company simply by replying to users whose tweets include phrases such as "moving to New York City" and "no-fee rentals." Get the whole story here.
Once you start receiving alerts and identify potential leads, reply to their tweets. I like to use the keyword phrase in my reply. I find that by doing that I get a better response rate.
Monday, August 9, 2010
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