By far, the real estate agents I speak with who are being very successful with running ads on Craigslist have one trait in common.....CONSISTENCY.
Here is a very simple strategy for Craigslist that will generate a very steady flow of leads for you.
1. Post your ads at the best times.
It is always good to test. Each market is different but I have found that 8:30 AM, 11:30 AM and 6:30 PM work best for me.
2. Block off Time to Post AD
If you will create a 10 minute block each day near ONE of the optimum times mentioned, you will be able to keep your work flow short and simple and consistent.
3. Post 4 Different Ads Daily
Make sure each ad is different or you might get flagged.
4. Wait 48 Hrs. Before Reposting a Previous Ad
Make sure you are over 48 hours when you post an ad again.
5. Use a Variety of Ads Including Both Single Listing and Multiple Listing Ads
Try different things, the market is always changing. Drop what isn't working and increase the effort on what is.
Using this simple strategy requires only posting 8 ads in a week and then reposting those ads every 48+ hours. It should take you less than 10 minutes per day to have a consistent source of leads coming to you.
Wednesday, June 23, 2010
Monday, June 7, 2010
What's In It For Me?
The people you are trying to communicate with, sell to, or reach don’t really care about you, or what you have to offer, until they know how what you have can benefit them.
Every prospect you talk to has one question that they want answered immediately
"So what's in it for me?"
What in your real estate business makes you different from the competition or how can you describe yourself in a way that positions you in a more positive way?
Here's a good start.
Do you know how that buying a home is the biggest investment most people ever make?
Well, what I do is help my clients ..............(you finish this sentence)
By answering this question you can create an effective marketing message that can be used to open nearly every conversation you have about what you do for a living.
Your marketing message can be used as:
1. Your elevator speech. (An elevator speech is a short, sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.
2. Your opening statement when calling a prospect.
3. When you leave a phone message. Give people a reason to return your call.
4. In your voicemail message.
5. On your business card.
6. On your web site.
7. On your email signature. Don't just tell them how to contact you, but reinforce why they should.
Every prospect you talk to has one question that they want answered immediately
"So what's in it for me?"
What in your real estate business makes you different from the competition or how can you describe yourself in a way that positions you in a more positive way?
Here's a good start.
Do you know how that buying a home is the biggest investment most people ever make?
Well, what I do is help my clients ..............(you finish this sentence)
By answering this question you can create an effective marketing message that can be used to open nearly every conversation you have about what you do for a living.
Your marketing message can be used as:
1. Your elevator speech. (An elevator speech is a short, sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.
2. Your opening statement when calling a prospect.
3. When you leave a phone message. Give people a reason to return your call.
4. In your voicemail message.
5. On your business card.
6. On your web site.
7. On your email signature. Don't just tell them how to contact you, but reinforce why they should.
Thursday, May 27, 2010
Thursday Morning Things
Realtor Magazine has a blog up on 4 Tips For Promoting Yourself & Your Listings With Video. I especially liked this quote from real estate pro Brian Copeland. His videos highlight neighborhoods.
"I don’t sell homes to start with. My first sale is the neighborhood.”
Real Estate Roundtable has an interesting video up from ThinkBigWorkSmall.com. Talking about home sales being way up and interest rates being low.
365 Marketing Tips For Real Estate Agents has a good tip for Memorial Day. Send out a letter to your active duty and retired military past clients and prospects thanking them for service to their country. You can get a copy of a letter they use at their Facebook page.
365 Marketing Tips For Real Estate Agents has a good tip for Memorial Day. Send out a letter to your active duty and retired military past clients and prospects thanking them for service to their country. You can get a copy of a letter they use at their Facebook page.
Tuesday, May 25, 2010
Wednesday Morning Things
Arena Creative has an excellent post for real estate agents....Photography Tips for Realtors: Make Real Estate Listings Pop
Yawlwire and country music artist Ashley Ray offer an excellent example of using a contest to build up a Facebook Fan Page List. They are giving away two tickets to each of the venues in this summer's Country Throwdown Tour. They know what they are doing, they have over 59,000 fans.
Real Estate Roundtable has a great sheet entitled 10 Steps to Sell Your Home Faster in A Slow Market that you can post on your website to get more opt-ins. It's a free download on their Facebook page.
Housing Predictor has a new survey out showing that the majority plan on buying real estate within the next two years.
Future of Real Estate Marketing talks about "taking control of your name" among other tips in their post 5 ways to Build Your Personal Brand Right Away
Yawlwire and country music artist Ashley Ray offer an excellent example of using a contest to build up a Facebook Fan Page List. They are giving away two tickets to each of the venues in this summer's Country Throwdown Tour. They know what they are doing, they have over 59,000 fans.
Real Estate Roundtable has a great sheet entitled 10 Steps to Sell Your Home Faster in A Slow Market that you can post on your website to get more opt-ins. It's a free download on their Facebook page.
Housing Predictor has a new survey out showing that the majority plan on buying real estate within the next two years.
Future of Real Estate Marketing talks about "taking control of your name" among other tips in their post 5 ways to Build Your Personal Brand Right Away
Are Your Email Followups Conversational?
When you are following with a lead that has visited your website, landed on your capture page, filled out your newsletter form, or has come to you in some way that requires an email followup, does your message generate conversation?
Effective emails create conversations. In fact, email communications are often just that.....slow conversations. Think of how you communicate with a friend either by texting or email. If you want response, you should communicate with your leads in similar fashion.
For example:
You email a friend about getting together on the weekend.
"Hey want to get together for dinner on Saturday?"
Your friend responds "Sure, that would be great! What time did you have in mind?"
And you reply "We thought we would BBQ some ribs out in the backyard, is 4;00 OK?"
Now please note that each reply has three key elements. The same elements that you should have in every followup email.
1. It should be short.
2. It should be personal.
3. It should require a reply.
Now apply that lesson to an email followup for a real estate lead.
"Hello Jane, thanks for visiting my website. Are you currently looking for a new home? perhaps I can send you some information on some new properties that just came on the market, would that be helpful."
Too often agents make this much harder than it is because they offer way too much information. Don't hit them with your resume, experience or achievements. Would that be the way you would start a conversation with a stranger at church or the airport? Of course not! Your abilities will become known as you continue your conversation and build rapport and trust.
Effective emails create conversations. In fact, email communications are often just that.....slow conversations. Think of how you communicate with a friend either by texting or email. If you want response, you should communicate with your leads in similar fashion.
For example:
You email a friend about getting together on the weekend.
"Hey want to get together for dinner on Saturday?"
Your friend responds "Sure, that would be great! What time did you have in mind?"
And you reply "We thought we would BBQ some ribs out in the backyard, is 4;00 OK?"
Now please note that each reply has three key elements. The same elements that you should have in every followup email.
1. It should be short.
2. It should be personal.
3. It should require a reply.
Now apply that lesson to an email followup for a real estate lead.
"Hello Jane, thanks for visiting my website. Are you currently looking for a new home? perhaps I can send you some information on some new properties that just came on the market, would that be helpful."
Too often agents make this much harder than it is because they offer way too much information. Don't hit them with your resume, experience or achievements. Would that be the way you would start a conversation with a stranger at church or the airport? Of course not! Your abilities will become known as you continue your conversation and build rapport and trust.
Tuesday Morning Things
Real Estate Marketing Daily has a new fan page up on Facebook.
http://dld.bz/eVwE
365 Marketing Tips For Real Estate Agents has a good tip today about including your Facebook Fan Page in your email signature.
According to Switched.com , Walmart has slashed the price of their 3GS IPhone to $97. That's $100 less than AT & T, but a new IPhone is expected out in the next month or two.
Build Real Estate Results has a guest post up on 9 Things Real Estate Agents Should Always Have In Their Car
Point2Agent, the real estate website designers have a new blog up on 5 Ways to Drive Website Traffic
http://dld.bz/eVwE
365 Marketing Tips For Real Estate Agents has a good tip today about including your Facebook Fan Page in your email signature.
According to Switched.com , Walmart has slashed the price of their 3GS IPhone to $97. That's $100 less than AT & T, but a new IPhone is expected out in the next month or two.
Build Real Estate Results has a guest post up on 9 Things Real Estate Agents Should Always Have In Their Car
Point2Agent, the real estate website designers have a new blog up on 5 Ways to Drive Website Traffic
Monday, May 24, 2010
Monday Morning Things
A website that syndicates your listing to 32 different websites every single night. Show this off during your listing presentation, plug in one of your listing addresses in Google and the entire first page of Google will be that listing on different sites.......Closes the deal on the spot. Comment below with your email and I will send the site to you.
Real estate marketing guru Dean Jackson has a new Marketing Monday up in which he discusses 6 Biggest Blogging Mistakes and How to Fix Them.
365 Marketing Tips for Real Estate Agents has a tip today about calling past clients prior to Memorial Day.
Stacey Harmon has an excellent example of a Real Estate Facebook Fan Page that recently had a $25,000 valuation.
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